Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing and multicultural diversity"
~language:"eng"
~person:"Agovino, Massimiliano"
~person:"Aiking, Harry"
~person:"Asche, Frank"
~person:"Bronnmann, Julia"
~person:"Cordes, Christian"
~person:"Han, C. M."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
15
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Brand management
3
International marketing
3
Internationales Marketing
3
Markenführung
3
Relationship marketing
3
Aquaculture
2
Aquakultur
2
Eating habit
2
Ernährungsverhalten
2
Globalisierung
2
Italien
2
Italy
2
Nachhaltige Entwicklung
2
Perceived brand globalness
2
Sustainable development
2
Welt
2
World
2
Abfallentsorgung
1
Abfallwirtschaft
1
Acculturation
1
Aquaculture stewardship council ASC
1
Artenvielfalt
1
Asia
1
Asien
1
Attitudes
1
Automotive industry
1
Bio-Lebensmittel
1
Biodiversity
1
Biodiversity loss
1
Brand
1
Brand equity
1
Brand trust
1
Cannibalization
1
Climate change
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
Author
All
Agovino, Massimiliano
Aiking, Harry
Asche, Frank
Bronnmann, Julia
Cordes, Christian
Han, C. M.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Kumar, V.
7
Grewal, Dhruv
5
Hoffmann, Stefan
5
Mai, Robert
4
Ruyter, Ko de
4
Balderjahn, Ingo
3
Christodoulides, George
3
Hagtvedt, Henrik
3
He, Jiaxun
3
Heinberg, Martin
3
Li, Tongzhe
3
Magnusson, Peter
3
Messer, Kent D.
3
Michaelidou, Nina
3
Motyka, Scott
3
Schlager, Tobias
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Babin, Barry J.
2
Barbarossa, Camilla
2
Bijmolt, Tammo H. A.
2
Binder, Martin
2
Biswas, Dipayan
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Bonnet, Céline
2
Brasel, S. Adam
2
Brooks, Jeremy S.
2
Burton, Scot
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Chandon, Pierre
2
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of the Academy of Marketing Science
Marketing and multicultural diversity
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
2
Asia Pacific journal of marketing and logistics
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marine resource economics
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Applied economics letters
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Food policy : economics planning and politics of food and agriculture
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of agricultural economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perceived
brand
localness of foreign brands and its impacts on
brand
trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
2
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
3
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
4
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
5
Sustainable seafood from aquaculture and wild fisheries : insights from a discrete choice experiment in Germany
Bronnmann, Julia
;
Asche, Frank
- In:
Ecological economics : the transdisciplinary journal of …
142
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011820997
Saved in:
6
Pursuing a low meat diet to improve both health and sustainability : How can we use the frames that shape our meals?
Boer, Johannes de
;
Aiking, Harry
- In:
Ecological economics : the transdisciplinary journal of …
142
(
2017
),
pp. 238-248
Persistent link: https://www.econbiz.de/10011821040
Saved in:
7
Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications
Agovino, Massimiliano
;
Crociata, Alessandro
;
Quaglione, …
- In:
Ecological economics : the transdisciplinary journal of …
141
(
2017
),
pp. 66-75
Persistent link: https://www.econbiz.de/10011877832
Saved in:
8
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
9
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
10
The effects of neighbour influence and cultural consumption on separate waste collection : theoretical framework and empirical investigation
Agovino, Massimiliano
;
Cerciello, Massimiliano
; …
- In:
Ecological economics : the transdisciplinary journal of …
166
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012195209
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
