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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan; Jung, Jae Min; Oyunbileg, Tamir; Yang, … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
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Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
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Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni; Hartnett, Nicole - In: European journal of marketing : EJM 51 (2017) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun; Kim, Jae-Eun; Marshall, Roger - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
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Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv; Thorbjornsen, Helge - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
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Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar; Adhikari, Atanu - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858