//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Hwang, Jinsoo"
~person:"Laroche, Michel"
~person:"Lee, Sanghyeop"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 26 applied filters
Year of publication
From:
To:
Subject
All
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
24
Brand management
7
Markenführung
7
Emotion
6
Beziehungsmarketing
5
Brand image
5
Customer satisfaction
5
Dienstleistungsqualität
5
Kundenzufriedenheit
5
Markenimage
5
Perception
5
Relationship marketing
5
Service quality
5
Wahrnehmung
5
Advertising effects
3
Materialism
3
Werbewirkung
3
Advertising
2
Air transport
2
Airline
2
Brand
2
Casino
2
Cultural identity
2
Fluggesellschaft
2
Gambling
2
Gastronomie
2
Globalisierung
2
Glücksspiel
2
Holiday behaviour
2
Innovation
2
Innovation adoption
2
Innovationsakzeptanz
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Kulturelle Identität
2
Lebensqualität
2
Luftverkehr
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Agovino, Massimiliano
Cordes, Christian
Hwang, Jinsoo
Laroche, Michel
Lee, Sanghyeop
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
36
Ko, Eunju
12
Hyun, Sunghyup Sean
9
Yu, Jongsik
9
Kim, Jinkyung Jenny
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Chua, Bee-Lia
6
Kim, Kyung Hoon
6
Kim, Seongseop
6
Vitell, Scott J.
6
Wong, IpKin Anthony
6
Yoon, Sukki
6
Bang, Hye Jin
5
Choi, Dongwon
5
Hung, Kam
5
Kim, Wansoo
5
Lee, Jin-soo
5
Lee, Seonjeong
5
Liu, Chih-Hsing
5
Lou, Chen
5
Mattila, Anna S.
5
Naderer, Brigitte
5
Prayag, Girish
5
Singh, Jatinder Jit
5
Tang, Liang
5
Youn, Seounmi
5
Ahn, Jiseon
4
Bae, Joonheui
4
Choi, Yung Kyun
4
Dens, Nathalie
4
Gursoy, Dogan
4
Hanks, Lydia
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Jeong, Miyoung
4
Kim, Jungkeun
4
Kim, Kacy K.
4
Koo, Bonhak
4
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
International journal of market research : JMRS ; the journal of the Market Research Society
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
16
Journal of retailing and consumer services
12
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
International journal of contemporary hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Tourism and hospitality research : the surrey quarterly review
3
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
2
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
3
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
4
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
5
First-class airline travelers’ tendency to seek uniqueness : how does it influence their purchase of expensive tickets?
Hwang, Jinsoo
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 935-947
Persistent link: https://www.econbiz.de/10011757742
Saved in:
6
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
7
Understanding airline travelers' perceptions of well-being : the role of cognition, emotion, and sensory experiences in airline lounges
Kim, Hyeon-Cheol
;
Chua, Bee-Lia
;
Lee, Sanghyeop
;
Huey …
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1213-1234
Persistent link: https://www.econbiz.de/10011627491
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and
brand
advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
10
The role of
brand
personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Lee, Sanghyeop
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->