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~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Barbarossa, Camilla"
~person:"Cordes, Christian"
~person:"Diallo, Mbaye Fall"
~person:"Han, C. M."
~person:"Hoffmann, Stefan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalisierung"
~subject:"Globalization"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalisierung
Globalization
Internationales Marketing
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
9
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Einzelhandel
3
International marketing
3
Retail trade
3
Brand
2
Cluster analysis
2
Clusteranalyse
2
Distribution channel
2
Markenartikel
2
National culture
2
Nationalkultur
2
Perceived brand globalness
2
Vertriebsweg
2
Acculturation
1
Asia
1
Asien
1
Atmospherics
1
Beziehungsmarketing
1
Brand experience
1
Brand trust
1
Brasilien
1
Brazil
1
Cognitive schemas
1
Colombia
1
Comparison
1
Confidence
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer animosity
1
Consumer ethnocentrism
1
Consumption reduction
1
Country of origin
1
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English
9
Author
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Agovino, Massimiliano
Barbarossa, Camilla
Cordes, Christian
Diallo, Mbaye Fall
Han, C. M.
Hoffmann, Stefan
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
8
Gijsbrechts, Els
5
Kim, Kyung Hoon
5
Bae, Joonheui
4
Belk, Russell W.
4
Clement, Michel
4
Islam, Tahir
4
Mathur, Anil
4
Moschis, George P.
4
Pauwels, Koen
4
Septianto, Felix
4
Warlop, Luk
4
Babin, Barry J.
3
Bijmolt, Tammo H. A.
3
Chan, Eugene Y.
3
Christodoulides, George
3
Cleveland, Mark
3
Diamantopoulos, Adamantios
3
Ghaffar, Abdul
3
He, Jiaxun
3
Konya-Baumbach, Elisa
3
Magnusson, Peter
3
Baker, Andrew M.
2
Balabanis, George
2
Caldwell, Marylouise
2
Choi, Jungsil
2
Chun, Eunha
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Dixit, Saurabh Kumar
2
Dolen, Willemijn M. van
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Ge, Jiaye
2
Grinstein, Amir
2
Guido, Gianluigi
2
Guzman, Francisco
2
Haan, Evert de
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marketing and multicultural diversity
Journal of business research : JBR
19
Journal of retailing and consumer services
11
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
9
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of retail & distribution management
5
Journal of business ethics : JOBE
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
International journal of retail and distribution management
3
Journal of international marketing
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Business & society
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
9
Showing
1
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9
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1
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
2
Perceived
brand
localness of foreign brands and its impacts on
brand
trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
3
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
4
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
5
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
6
Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili
;
Mai, Robert
;
García-de-Frutos, Nieves
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 281-305
Persistent link: https://www.econbiz.de/10012063329
Saved in:
7
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
8
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
9
Consumer animosity : the mitigating effect of perceived
brand
globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
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