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Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela; Yahiaoui, Dorra; Thrassou, Alkis - In: International marketing review 34 (2017) 1, pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
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Local or global : analyzing the internationalization of social responsibility of corporate foundations
Ceren, Altuntaş Vural; Turker, Duygu - In: International marketing review 32 (2015) 5, pp. 540-575
Persistent link: https://www.econbiz.de/10011507118
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MNEs' regional headquarters and their CSR agenda in the African context
Gruber, Verena; Schlegelmilch, Bodo B. - In: International marketing review 32 (2015) 5, pp. 576-602
Persistent link: https://www.econbiz.de/10011507120
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Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies
Konwar, Ziko; Papageorgiadis, Nikolaos; Ahammad, Mohammad F. - In: International marketing review 34 (2017) 5, pp. 674-704
Persistent link: https://www.econbiz.de/10011730796
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Extreme luxury fashion : business model and internationalization process
Guercini, Simone; Milanesi, Matilde - In: International marketing review 34 (2017) 3, pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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Born global firms' growth and collaborative entry mode : the role of transnational entrepreneurs
Liu, Yipeng - In: International marketing review 34 (2017) 1, pp. 46-67
Persistent link: https://www.econbiz.de/10011673649
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Explaining the surge in M&A as an entry mode : home country and cultural influences
Boateng, Agyenim; Du, Min; Wang, Yan; Wang, Chengqi; … - In: International marketing review 34 (2017) 1, pp. 87-108
Persistent link: https://www.econbiz.de/10011673753
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Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng; Bustinza, Oscar F.; Vendrell-Herrero, Ferran; … - In: International marketing review 40 (2023) 4, pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
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Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: International marketing review 40 (2023) 4, pp. 585-611
Persistent link: https://www.econbiz.de/10014469932