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Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh; Zolfagharian, Mohammadali; Iyer, Pramod - In: Journal of strategic marketing 29 (2021) 8, pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.; Sörhammar, David; Gidhagen, Mikael - In: Journal of strategic marketing 24 (2016) 3/4, pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
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Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.; Sparks, L. - In: Journal of strategic marketing 26 (2018) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
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Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir; Polonsky, Michael J.; Lazaravic, Violet - In: Journal of strategic marketing 27 (2019) 3, pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
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Value co-creation strategy in the social commerce era : editorial
Hajli, Nick - In: Journal of strategic marketing 27 (2019) 4, pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
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Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash; Zolfagharian, Mohammadali; … - In: Journal of strategic marketing 27 (2019) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
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Value co-creation strategy in the social commerce era
Hajli, Nick (ed.) - 2019
Persistent link: https://www.econbiz.de/10012202813
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908