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Service innovation in e-commerce last mile delivery : mapping the e-customer journey
Vakulenko, Yulia; Shams, Poja; Hellström, Daniel; … - In: Journal of business research : JBR 101 (2019), pp. 461-468
Persistent link: https://www.econbiz.de/10012103423
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To jeep or not to keep : effects of online customer reviews on product returns
Minnema, Alec; Bijmolt, H. A.; Gensler, Sonja; Wiesel, … - In: Journal of retailing 92 (2016) 3, pp. 253-267
Persistent link: https://www.econbiz.de/10011566694
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Evolution of retail formats : past, present, and future
Gauri, Dinesh Kumar; Jindal, Rupinder P.; Ratchford, … - In: Journal of retailing 97 (2021) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10012514572
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Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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Consumer behavior on cashback websites : network strategies
Parida, Vinit; Patel, Pankaj C.; Wincent, Joakim; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2101-2107
Persistent link: https://www.econbiz.de/10011471724
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How entrepreneurial SMEs compete through digital platforms : the roles of digital platform capability, network capability and ambidexterity
Cenamor, Javier; Parida, Vinit; Wincent, Joakim - In: Journal of business research : JBR 100 (2019), pp. 196-206
Persistent link: https://www.econbiz.de/10012023795
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Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
Hult, G. Tomas M.; Sharma, Pratyush Nidhi; Morgeson, … - In: Journal of retailing 95 (2019) 1, pp. 10-23
Persistent link: https://www.econbiz.de/10012102908
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Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath; Bhardwaj, Pradeep - In: Journal of business research : JBR 105 (2019), pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
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Cultivating loyal customers through online customer communities : a psychological contract perspective
Bi, Qingqing - In: Journal of business research : JBR 103 (2019), pp. 34-44
Persistent link: https://www.econbiz.de/10012104084