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1 + 1 < 2! : effects of social media engagement and advertising on firm value of tourism and hospitality companies
Yang, Shuai; Liu, Yahui; Wu, Xiaojun - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 8, pp. 1417-1439
Persistent link: https://www.econbiz.de/10012624201
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Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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The effect of social networking sites’ activities on customers’ well-being
Lee, Seonjeong - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 7, pp. 1086-1105
Persistent link: https://www.econbiz.de/10011922301
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Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham; Kim, Woo Gon; Choi, Hyung-Min; Ali, … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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Brand attachment, tour leader attachment, and behavioral intentions of tourists
Yen, Chang-Hua; Chen, Chien-Yu; Cheng, Jui-Chang; Teng, … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 3, pp. 365-391
Persistent link: https://www.econbiz.de/10011900479
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Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo; Kim, Jinkyung Jenny; Choe, Ja Young; … - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
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Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily; Kadirov, Djavlonbek; Nizar, Jithin - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10014229970