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Einsatz von Social Media für das Dienstleistungsmanagement

Bruhn, Manfred - 2015

Entwicklung und Erscheinungsformen von Social Media -- Analysephase des Dienstleistungsmanagements -- Planungsphase des Dienstleistungsmanagements -- Implementierungsphase des Dienstleistungsmanagements -- Kontrollphase des Dienstleistungsmanagements.

Persistent link: https://www.econbiz.de/10014017689

Linking transaction-specific satisfaction and customer loyalty : the case of casino resorts

Ji, Chunli; Prentice, Catherine - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012431580

Engaging and retaining customers with AI and employee service

Prentice, Catherine; Nguyen Tuyet-Mai - In: Journal of retailing and consumer services 56 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012390002

A netnographical approach to typologizing customer engagement and corporate misconduct

Hua, Lian-Lian; Prentice, Catherine; Han, Xiaoyun - In: Journal of retailing and consumer services 59 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012433740

An asymmetrical approach to understanding configurations of customer loyalty in the airline industry

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 38 (2017), pp. 96-107

Persistent link: https://www.econbiz.de/10011743169

Consumer-based approach to customer engagement : the case of luxury brands

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332

Persistent link: https://www.econbiz.de/10011883220

Insights into Vodka consumer attitude and purchasing behaviors

Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14

Persistent link: https://www.econbiz.de/10011556583

The influence of brand experience and service quality on customer engagement

Prentice, Catherine; Wang, Xuequn; Loureiro, Sandra … - In: Journal of retailing and consumer services 50 (2019), pp. 50-59

Persistent link: https://www.econbiz.de/10012114115

The influence of identity-driven customer engagement on purchase intention

Prentice, Catherine; Han, Xiao Yun; Hua, Lian-Lian; Hu, Lin - In: Journal of retailing and consumer services 47 (2019), pp. 339-347

Persistent link: https://www.econbiz.de/10011995641

The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels

Prentice, Catherine; Dominique-Ferreira, Sergio; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209511