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Mini-miracles : transformations of self from consumption of the Lourdes pilgrimage
Higgins, Leighanne; Hamilton, Kathy - In: Journal of business research : JBR 69 (2016) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10011417081
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Video ethnography, researcher reflexivity, and constructions of advertising response in the Australian family living room
Jayasinghe, Laknath - In: Australasian marketing journal 23 (2015) 4, pp. 267-276
Persistent link: https://www.econbiz.de/10011419409
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Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda; Fry, Marie-Louise; Previte, Josephine - In: Australasian marketing journal 23 (2015) 4, pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
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Reflections on journeys within the supermarket
Spanjaard, Daniela; Freeman, Lynne; Young, Louise - In: Australasian marketing journal 23 (2015) 4, pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
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Internet or store? : an ethnographic study of consumers' internet and store-based grocery shopping practices
Elms, Jonathan; De Kervenoael, Ronan; Hallsworth, Alan G. - In: Journal of retailing and consumer services 32 (2016), pp. 234-243
Persistent link: https://www.econbiz.de/10011556660
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An ethnographic analysis of consumer information processing and decision-making at farmers' markets
Garner, Benjamin - In: Journal of consumer marketing 39 (2022) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10013165313
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The use of embedded visual methods in unveiling consumers' values : a digital ethnography perspective
Pera, Rebecca; Quinton, Sarah; Baima, Gabriele - In: Psychology & marketing 39 (2022) 2, pp. 309-319
Persistent link: https://www.econbiz.de/10012796103
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Materialistic consumption amongst young Indians : an ethnographic approach
Sondhi, Neena; Chawla, Deepak - In: International journal of Indian culture and business … 21 (2020) 4, pp. 507-532
Persistent link: https://www.econbiz.de/10012511040
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
Persistent link: https://www.econbiz.de/10013182234
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Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit; Rainer, Katharina; Stickdorn, Marc - In: Handbook of research methods for marketing management, (pp. 242-259). 2021
Persistent link: https://www.econbiz.de/10013171807