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Brennan, Linda; Fry, Marie-Louise; Previte, Josephine - In: Australasian marketing journal 23 (2015) 4, pp. 286-293

Persistent link: https://www.econbiz.de/10011419442

Spanjaard, Daniela; Freeman, Lynne; Young, Louise - In: Australasian marketing journal 23 (2015) 4, pp. 303-310

Persistent link: https://www.econbiz.de/10011419470

Hansen, Hans; Trank, Christine Quinn - In: Organizational research methods : ORM 19 (2016) 3, pp. 352-375

Persistent link: https://www.econbiz.de/10011516400

Garner, Benjamin - In: Journal of consumer marketing 39 (2022) 1, pp. 66-77

Persistent link: https://www.econbiz.de/10013165313

Pera, Rebecca; Quinton, Sarah; Baima, Gabriele - In: Psychology & marketing 39 (2022) 2, pp. 309-319

Persistent link: https://www.econbiz.de/10012796103

Bosio, Birgit; Rainer, Katharina; Stickdorn, Marc - In: Handbook of research methods for marketing management, (pp. 242-259). 2021

Persistent link: https://www.econbiz.de/10013171807

Thompson, Alex; Stringfellow, Lindsay; Maclean, Mairi; … - In: Journal of business research : JBR 124 (2021), pp. 676-683

Persistent link: https://www.econbiz.de/10012493998

Coombes, Philip H; Jones, Scott - In: International journal of market research 62 (2020) 6, pp. 658-665

Persistent link: https://www.econbiz.de/10012308989

Salzmann, Edmund Christian; Kock, Alexander - In: Industrial marketing management : the international … 88 (2020), pp. 366-377

Persistent link: https://www.econbiz.de/10012285374

Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43

Persistent link: https://www.econbiz.de/10011626376