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~accessRights:"restricted"
~person:"Agovino, Massimiliano"
~person:"Belk, Russell W."
~person:"Cordes, Christian"
~person:"Dwivedi, Yogesh Kumar"
~person:"Hoffmann, Stefan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Kundenzufriedenheit
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
230
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48
Brand image
41
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41
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38
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Agovino, Massimiliano
Belk, Russell W.
Cordes, Christian
Dwivedi, Yogesh Kumar
Hoffmann, Stefan
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
56
Paul, Justin
54
Hollebeek, Linda D.
41
Ko, Eunju
41
Thaichon, Park
40
Kim, Jungkeun
38
Phau, Ian
38
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
31
Rahman, Zillur
31
Japutra, Arnold
30
Wu, Luorong
30
Grewal, Dhruv
29
Park, Jungkun
29
Ahn, Jiseon
27
Balaji, M. S.
27
Jang, Soocheong
27
Law, Chun Hung Roberts
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Prashar, Sanjeev
27
Khan, Imran
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Vrontis, Demetris
26
Dhir, Amandeep
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Liu, Qing
25
Quach, Sara
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
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24
Gázquez-Abad, Juan Carlos
24
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Journal of business research : JBR
27
Journal of retailing and consumer services
22
Research in consumer behavior
10
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
6
The marketing review
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European journal of marketing : EJM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Emerald insight
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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International journal of consumer studies
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International journal of retail & distribution management
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International marketing review
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3
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3
Marketing theory
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Business & society
2
Economia politica : journal of analytical and institutional economics
2
International journal of bank marketing
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer behaviour
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Lehrbuch
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Routledge frontiers in the development of international business, management and marketing
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ECONIS (ZBW)
231
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Examining the role of consumer motivations to use voice assistants for
fashion
shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
7
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
9
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
10
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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