Der aktuelle Stand des Marketings -- Das neue Paradigma: H2H-Marketing: Das H2H-Marketing-Modell: Die drei …-Management: Vertrauen und Marke in den Fokus rücken (H2H-Vertrauensmanagement, H2H-Markenmanagement, Markenbildung im H2H-Marketing …) -- Operatives Marketing neu denken: Der H2H-Prozess. …

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …

1. The Current State of Marketing -- 2. The New Paradigm: H2H Marketing -- 3. H2H Mindset: The Basis -- 4. H2H … Management: Putting Trust and Brand in Focus -- 5. Rethinking Operative Marketing: The H2H Process -- 6. Finding Meaning in a …H2H Marketing is packed with inspiring new concepts to help leaders in diverse industries and organizations make the …

Islamic Marketing's ( JIMA ) Editorial Team, regarding the recently branded phenomenon of Islamic marketing – in the interests … reviewed manuscripts submitted to marketing publications – both successful and unsuccessful. Findings – The authors assert that … a key milestone in the study and practice of marketing, branding, consumer behaviour and consumption in connection with …