Narrow search
Showing 1 - 6 of 6
Cover Image
Image proximity in advertising appeals : spatial distance and product types
Kim, Kyuha; Lee, Sungmi; Choi, Yung Kyun - In: Journal of business research : JBR 99 (2019), pp. 490-497
Persistent link: https://www.econbiz.de/10012023701
Cover Image
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy K.; Kim, Yeonshin - In: International journal of advertising : the review of … 38 (2019) 4, pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Cover Image
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye; Choi, Yung Kyun; Lee, Sungmi - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Cover Image
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Cover Image
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Cover Image
The COVID-19 threat and luxury advertising
Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun - In: Journal of consumer behaviour 22 (2023) 3, pp. 582-596
Persistent link: https://www.econbiz.de/10014326136