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Persistent link: https://www.econbiz.de/10011482291

Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts

Slater, Stephanie; Demangeot, Catherine - In: Journal of business research : JBR 134 (2021), pp. 702-715

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Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective

Galalae, Cristina; Kipnis, Eva; Demangeot, Catherine - In: Journal of business research : JBR 115 (2020), pp. 160-173

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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets

Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141

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Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action

Demangeot, Catherine; Kipnis, Eva; Pullig, Chris; … - In: Journal of business research : JBR 100 (2019), pp. 339-353

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Brokering intercultural relations in the rainbow nation : introducing intercultural marketing

Vorster, Lizette; Kipnis, Eva; Bebek, Gaye; Demangeot, … - In: Journal of macromarketing 40 (2020) 1, pp. 51-72

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Employees' company reputation-related social media competence : scale development and validation

Walsh, Gianfranco; Schaarschmidt, Mario; Korflesch, … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 46-59

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Cross-cultural assessment of a short scale to measure employees' company reputation-related social media competence

Walsh, Gianfranco; Schaarschmidt, Mario; Teng, Lefa - In: Corporate reputation review : an international journal 23 (2020) 2, pp. 78-91

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Online-Reputationskompetenz von Mitarbeitern : mit Social-Media-Reputationsmanagement das Unternehmensimage stärken

Schaarschmidt, Mario (ed.); Walsh, Gianfranco (ed.); … - 2019

Herausforderung der Messung von Kompetenzen zur Social-Media-Nutzung -- Die Rolle von Social Media Guidelines -- Ein Blended-Learning-Konzept zur Qualifizierung von Mitarbeitenden -- Analyse von Unternehmensbewertungsportalen -- Treiber des sog. "Bad Mouthings" im Unternehmenskontext --...

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Online-Reputationskompetenz von Mitarbeitern : mit Social-Media-Reputationsmanagement das Unternehmensimage stärken

Schaarschmidt, Mario (ed.); Walsh, Gianfranco (ed.); … - 2019

Persistent link: https://www.econbiz.de/10011982482