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Co-creation in hotel service innovation using smart phone apps : an empirical study

Sarmah, Bijoylaxmi; Kamboj, Shampy; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2647-2667

Persistent link: https://www.econbiz.de/10011777136

Transforming jewellery designing : empowering customers through crowdsourcing India

Sarmah, Bijoylaxmi; Rahman, Zillur - In: Global business review 18 (2017) 5, pp. 1325-1344

Persistent link: https://www.econbiz.de/10011778390

Mobile Marketing Channel : Online Consumer Behavior

Shareef, Mahmud Akhter - 2016

Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...

Persistent link: https://www.econbiz.de/10014019777

Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions

Ismagilova, Elvira; Dwivedi, Yogesh Kumar; Slade, Emma L.; … - 2017

Persistent link: https://www.econbiz.de/10014013052

Mobile marketing channel : online consumer behavior

Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - 2016

Persistent link: https://www.econbiz.de/10011484549

Digital and social media marketing : emerging applications and theoretical development

Rana, Nripendra P. (ed.); Slade, Emma L. (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012107816

The concept of online corporate brand experience : an empirical assessment

Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730

Persistent link: https://www.econbiz.de/10011534943

The role of consumer engagement in recovering online service failures : an application of service-dominant logic

Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Handbook of research on customer engagement, (pp. 456-469). 2019

Persistent link: https://www.econbiz.de/10013163406

How does remote analytics empowerment capability payoff in the emerging industrial revolution?

Motamarri, Saradhi; Akter, Shahriar; Hossain, Md Afnan; … - In: Journal of business research : JBR 144 (2022), pp. 1163-1174

Persistent link: https://www.econbiz.de/10013185086

How does corporate association influence consumer brand loyalty? : mediating role of brand identification

Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641

Persistent link: https://www.econbiz.de/10011616247

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