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Huh, Jisu
Eisend, Martin
29
Septianto, Felix
27
Taylor, Charles Raymond
24
Thisse, Jacques-François
23
Anderson, Simon P.
17
Rosengren, Sara
17
Yoon, Sukki
17
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15
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15
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14
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14
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14
Straume, Odd Rune
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Yoon, Hye Jin
14
Zaccour, Georges
14
Diehl, Sandra
13
Neary, J Peter
13
Wu, Linwan
13
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12
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12
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12
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11
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11
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Martín Herrán, Guiomar
11
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11
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11
Persson, Lars
11
Siciliani, Luigi
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11
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Journal of advertising
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2
International journal of advertising : the review of marketing communications
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1
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ECONIS (ZBW)
14
Other ZBW resources
2
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1
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt
advertising
avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
4
You reap where you sow : a trust-based approach to initial seeding for viral
advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
5
Reply to the comments on "If
advertising
won't die, what will it be? Toward a working definition of
advertising
"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Saved in:
6
Perceived relevance and privacy concern regarding online behavioral
advertising
(OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
7
Advancing computational
advertising
: conceptualization of the field and future directions
Huh, Jisu
;
Malthouse, Edward C.
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10012313105
Saved in:
8
Macro and exogenous factors in computational
advertising
: key issues and new research directions
Helberger, Natali
;
Huh, Jisu
;
Milne, George
;
Strycharz, …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10012313113
Saved in:
9
Future of the Journal of
Advertising
in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
10
Urgent topics for
advertising
research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
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