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~accessRights:"restricted"
~person:"Khan, Imran"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
18
Beziehungsmarketing
16
Relationship marketing
16
Brand
13
Markenartikel
13
Brand image
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Markenimage
12
Customer satisfaction
9
Kundenzufriedenheit
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Brand experience
8
Brand loyalty
6
Corporate Social Responsibility
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Corporate social responsibility
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CSR
5
Internet marketing
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Online-Marketing
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Customer integration
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Dienstleistungsqualität
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Hotel industry
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Hotellerie
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Kundenintegration
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Markentreue
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Khan, Imran
Loureiro, Sandra Maria Correia
22
Han, Heesup
20
Ko, Eunju
20
Sarkar, Abhigyan
19
Guzman, Francisco
18
Japutra, Arnold
18
Melewar, T. C.
18
Phau, Ian
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Rahman, Zillur
16
Baumgarth, Carsten
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Martínez-López, Francisco J.
13
Ahn, Jiseon
12
Kunkel, Thilo
12
Park, Jungkun
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Foroudi, Pantea
11
King, Ceridwyn
11
Paul, Justin
11
Romaniuk, Jenni
11
Schmidt, Holger J.
11
Valette-Florence, Pierre
11
Dens, Nathalie
10
Mogaji, Emmanuel
10
Pelsmacker, Patrick de
10
Sreejesh, S.
10
Torres, Ivonne M.
10
Trinh, Giang
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Christodoulides, George
9
Fetscherin, Marc
9
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Journal of retailing and consumer services
4
International journal of hospitality management
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
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ECONIS (ZBW)
18
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1
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
4
Antecedents and outcomes of
brand
experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
5
Unveiling the dynamics between consumer
brand
engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of
brand
reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
AR app-based
brand
engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Do Millennials share similar perceptions of
brand
experience? : a clusterization based on
brand
experience and other
brand
-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
8
Engaging luxury
brand
consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
9
Brand
experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
Saved in:
10
Retail
brand
experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
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