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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
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Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
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Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina; Fan, Linlin; Myruski, Sarah; Yang, Wei; … - In: Canadian journal of agricultural economics : CJAE 72 (2024) 1, pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
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Investigating links between cultural orientation and culture outcomes : immigrants from the former Soviet Union to Israel and Germany
Dose, David; Walsh, Gianfranco; Ruvio, Ayalla; Segev, Sigal - In: Journal of business research : JBR 82 (2018), pp. 281-289
Persistent link: https://www.econbiz.de/10011771896
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The impact of brand and attention on consumers' willingness to pay : evidence from an eye tracking experiment
Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Canadian journal of agricultural economics : CJAE 64 (2016) 4, pp. 753-777
Persistent link: https://www.econbiz.de/10011710925
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Influencer transgressions : the impacts on endorser and brand
Mettenheim, Walter von; Wiedmann, Klaus-Peter - In: The journal of media economics 35 (2023) 1/2, pp. 28-62
Persistent link: https://www.econbiz.de/10014340505
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The importance of taste in experimental auctions : consumers' valuation of calorie and sweetener labeling of soft drinks
Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Agricultural economics : the journal of the … 47 (2016) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10011430322
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Information effects on consumers' preferences and willingness to pay for a functional food product : the case of Red Ginseng concentrate
Ahn, Byeong-il; Bae, Mo-Se; Nayga, Rodolfo M. - In: Asian economic journal : journal of the East Asian … 30 (2016) 2, pp. 197-219
Persistent link: https://www.econbiz.de/10011526201