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~person:"Nayga, Rodolfo M."
~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
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Nayga, Rodolfo M.
Walsh, Gianfranco
Wiedmann, Klaus-Peter
Han, Heesup
90
Mattila, Anna S.
71
Phau, Ian
57
Septianto, Felix
57
Paul, Justin
55
Dwivedi, Yogesh Kumar
52
Loureiro, Sandra Maria Correia
47
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42
Thaichon, Park
42
Hollebeek, Linda D.
41
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39
Belk, Russell W.
38
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36
Rana, Nripendra P.
35
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Khare, Arpita
33
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33
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32
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32
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Japutra, Arnold
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Vrontis, Demetris
30
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Bruwer, Johan
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Arli, Denni
26
Johnson, Lester W.
26
Karjaluoto, Heikki
26
Ko, Yong Jae
26
Kumar, V.
26
Line, Nathaniel D.
26
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Journal of business research : JBR
8
Food policy : economics planning and politics of food and agriculture
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Marketing : ZFP ; journal of research and management
6
Canadian journal of agricultural economics : CJAE
4
European review of agricultural economics : ERAE
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Applied economic perspectives and policy
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European management journal
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Journal of Consumer Marketing
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of food products marketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The Oxford handbook of the economics of food consumption and policy
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1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
66
Other ZBW resources
6
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1
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
2
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
3
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina
;
Fan, Linlin
;
Myruski, Sarah
;
Yang, Wei
; …
- In:
Canadian journal of agricultural economics : CJAE
72
(
2024
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
Saved in:
6
Investigating links between cultural orientation and culture outcomes : immigrants from the former Soviet Union to Israel and Germany
Dose, David
;
Walsh, Gianfranco
;
Ruvio, Ayalla
;
Segev, Sigal
- In:
Journal of business research : JBR
82
(
2018
),
pp. 281-289
Persistent link: https://www.econbiz.de/10011771896
Saved in:
7
The impact of
brand
and attention on consumers' willingness to pay : evidence from an eye tracking experiment
Lewis, Karen E.
;
Grebitus, Carola
;
Nayga, Rodolfo M.
- In:
Canadian journal of agricultural economics : CJAE
64
(
2016
)
4
,
pp. 753-777
Persistent link: https://www.econbiz.de/10011710925
Saved in:
8
Influencer transgressions : the impacts on endorser and
brand
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
The journal of media economics
35
(
2023
)
1/2
,
pp. 28-62
Persistent link: https://www.econbiz.de/10014340505
Saved in:
9
The importance of taste in experimental auctions : consumers' valuation of calorie and sweetener labeling of soft drinks
Lewis, Karen E.
;
Grebitus, Carola
;
Nayga, Rodolfo M.
- In:
Agricultural economics : the journal of the …
47
(
2016
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10011430322
Saved in:
10
Information effects on consumers' preferences and willingness to pay for a functional food product : the case of Red Ginseng concentrate
Ahn, Byeong-il
;
Bae, Mo-Se
;
Nayga, Rodolfo M.
- In:
Asian economic journal : journal of the East Asian …
30
(
2016
)
2
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011526201
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