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Co-creation in hotel service innovation using smart phone apps : an empirical study
Sarmah, Bijoylaxmi; Kamboj, Shampy; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2647-2667
Persistent link: https://www.econbiz.de/10011777136
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Transforming jewellery designing : empowering customers through crowdsourcing India
Sarmah, Bijoylaxmi; Rahman, Zillur - In: Global business review 18 (2017) 5, pp. 1325-1344
Persistent link: https://www.econbiz.de/10011778390
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Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman; Harrigan, Paul; Wang, Shasha; Roy, Sanjit; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
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Services marketing cases in emerging markets : an asian perspective
Roy, Sanjit (ed.); Mutum, Dilip S. (ed.); Nguyen, Bang (ed.) - 2017
Persistent link: https://www.econbiz.de/10014012322
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Does relationship communication matter in B2C service relationships?
Balaji, M. S.; Roy, Sanjit; Khong Kok Wei - In: The journal of services marketing 30 (2016) 2, pp. 186-200
Persistent link: https://www.econbiz.de/10011487025
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Service excellence in UK retail banking : customers' perspectives of the important antecedents
Sekhon, Harjit; Al-Eisawi, Dima; Roy, Sanjit; … - In: The international journal of bank marketing : IJBM 33 (2015) 7, pp. 904-921
Persistent link: https://www.econbiz.de/10011490749
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Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
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The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Handbook of research on customer engagement, (pp. 456-469). 2019
Persistent link: https://www.econbiz.de/10013163406
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Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit; Gruner, Richard L.; Guo, Jingjing - In: Journal of strategic marketing 30 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013170042