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~accessRights:"restricted"
~person:"Septianto, Felix"
~subject:"Advertising effects"
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Advertising effects
Advertising
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Werbung
24
Consumer behaviour
18
Konsumentenverhalten
18
Werbewirkung
15
Emotion
9
Brand management
5
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advertising
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Septianto, Felix
Taylor, Charles Raymond
12
Yoon, Sukki
12
Pelsmacker, Patrick de
11
Yoon, Hye Jin
11
Diehl, Sandra
10
Stafford, Marla Royne
10
Eisend, Martin
9
Hudders, Liselot
9
Wu, Linwan
9
Bellman, Steven
8
Dens, Nathalie
8
Evans, Nathaniel J.
8
Choi, Yung Kyun
7
Dodoo, Naa Amponsah
7
Ford, John B.
7
Hatzithomas, Leonidas
7
Hayes, Jameson L.
7
Kim, Jooyoung
7
Thaichon, Park
7
Torres, Ivonne M.
7
Zúñiga, Miguel Ángel
7
Campbell, Colin L.
6
Choi, Hojoon
6
Dahlén, Micael
6
Kim, Kacy K.
6
King, Karen Whitehill
6
Mueller, Barbara
6
Nöcker, Ralf
6
Quach, Sara
6
Rosengren, Sara
6
Sahni, Navdeep S.
6
Sayedi, Amin
6
Wilson, Rick T.
6
Arora, Nilesh
5
Arora, Taanika
5
Bergkvist, Lars
5
Brinson, Nancy H.
5
Castonguay, Jessica
5
Cohen, Justin
5
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Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of business ethics : JBE
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
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15
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
6
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
7
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
8
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
9
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
10
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
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