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Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine; Hruschka, Harald - In: European journal of operational research : EJOR 250 (2016) 2, pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
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Traditional food crop marketing in Sub-Saharan Africa : does gender matter?
Handschuch, Christina; Wollni, Meike - In: The journal of development studies : JDS 52 (2016) 3, pp. 343-359
Persistent link: https://www.econbiz.de/10011459394
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Education and marketing : decision making, spending, and consumption
Grewal, Rajdeep; Meyer, Robert J.; Mittal, Vikas - In: Journal of marketing research 59 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012801796
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Consumer choicemaking and choicelessness in hyperdigital marketspaces
Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10012485418
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Nutzwertanalysen in Marketing und Vertrieb
Kühnapfel, Jörg B. - 2019 - 2. Auflage
Persistent link: https://www.econbiz.de/10011965740
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Proactive marketing decision-making in digitalization age : how can data-based methodologies help to marketing research?
Pinarbasi, Fatih - In: Management strategies to survive in a competitive …, (pp. 401-412). 2021
Persistent link: https://www.econbiz.de/10012591889
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Nutzwertanalysen in Marketing und Vertrieb
Kühnapfel, Jörg B. - 2019 - 2. Auflage
berücksichtigen sind, deren Priorisierung schwierig ist oder wenn zu viele Personen an der Entscheidung zu beteiligen sind. Auch in …
Persistent link: https://www.econbiz.de/10012401892
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A taxonomy of nascent entrepreneurs' marketing decisions in high-tech small businesses
Nouri, Pouria; Ahmady, Abdollah - In: Journal of small business strategy 28 (2018) 3, pp. 69-79
Persistent link: https://www.econbiz.de/10011992446
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The making of marketing decisions in modern marketing environments
Nordin, Fredrik; Ravald, Annika - In: Journal of business research : JBR 162 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014299365
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Marketing automation and decision making : the role of heuristics and AI in marketing
Guercini, Simone - 2023
"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...
Persistent link: https://www.econbiz.de/10014466849