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~subject:"Brand image"
~subject:"Monetary policy"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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The Oxford handbook of the economics of central banking
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Co-creation and well-being in tourism
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Economic Policy Frameworks Revisited : A Restatement of the Evergreen Instruments
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
50 years of central banking in Kenya : regional and global perspectives
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Asset management at central banks and monetary authorities : new practices in managing international foreign exchange reserves
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Brand the Future : systematische Markenentwicklung im B2B
2
Central banking, monetary policy and income distribution
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Central banks and supervisory architecture in Europe : lessons from crises in the 21st century
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Customer engagement marketing
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Debates in Monetary Macroeconomics : Tackling Some Unsettled Questions
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Economic Challenges for Europe After the Pandemic : Proceedings of the XXXII Villa Mondragone International Economic Seminar, Rome, Italy, 2021
2
Essays in honor of M. Hashem Pesaran : prediction and macro modeling
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Evolution of destination planning and strategy : the rise of tourism in Croatia
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Exploring the rise of fandom in contemporary consumer culture
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
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Financial ecosystem and strategy in the digital era : global approaches and new opportunities
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on applied AI for international business and marketing applications
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Handbook on cross-cultural marketing
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Improving marketing strategies for private label products
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Islamic monetary economics and institutions : theory and practice
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing accountability for marketing and non-marketing outcomes
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Marketing analysis in sport business : global perspectives
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Monetary Policy Normalization : One Hundred Years After Keynes' Tract on Monetary Reform
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New frontiers in hospitality and tourism management in Africa
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Post-Keynesian economics for the future : sustainability, policy and methodology
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Strategic uses of social media for improved customer retention
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Studies in the history of monetary theory : controversies and clarifications
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The Emergence of a Tradition: Essays in Honor of Jesús Huerta de Soto, Volume I : Money and the Market Process
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The Oxford handbook of the Indian economy
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The failure of financial regulation : why a major crisis could happen again
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The future of central banking
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A Modern Guide to Financial Shocks and Crises
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ECONIS (ZBW)
214
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The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
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2
Consumer behaviors and contemporary attitudes in luxury markets
Ferrer, Gemma García
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 29-45)
.
2016
Persistent link: https://www.econbiz.de/10011484622
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3
The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
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4
Employer Branding als Teil einer integrierten Markenführung
Kremmel, Dietmar
;
Walter, Benjamin von
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 37-67)
.
2016
Persistent link: https://www.econbiz.de/10011525960
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5
Creating loyal customers : threee generations of cruise travellers
Wiscombe, Caroline Ann
- In:
Cruise business development : safety, product design …
,
(pp. 175-189)
.
2016
Persistent link: https://www.econbiz.de/10011474264
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6
From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun
;
Zhu, Liangjie
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 137-166)
.
2019
Persistent link: https://www.econbiz.de/10012004094
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7
Developing scale to measure perceived brand literacy of consumer products : an empirical experiment
Rajagopal, Ananya§
- In:
Innovation, technology, and market ecosystems : …
,
(pp. 307-332)
.
2020
Persistent link: https://www.econbiz.de/10012121361
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8
National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip
;
Lee, Jung Wan
- In:
Global aspects of reputation and strategic management
,
(pp. 127-142)
.
2019
Persistent link: https://www.econbiz.de/10012125451
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9
Package communication : an investigation on the premiumness of private label product packages in Turkey
Yildirim, Emre
- In:
Improving marketing strategies for private label products
,
(pp. 158-186)
.
2020
Persistent link: https://www.econbiz.de/10012125533
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10
The impact of private label brand personality perception on consumers' buying intentions
Cinar, Dilaysu
- In:
Improving marketing strategies for private label products
,
(pp. 254-276)
.
2020
Persistent link: https://www.econbiz.de/10012125569
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