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Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
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How augmented reality can enhance fashion retail : a UX design perspective
Xue, Liangchao; Parker, Christopher J.; Hart, Cathryn A. - In: International journal of retail and distribution management 51 (2023) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
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Ethical behaviour in the design phase of AEC projects
Lohne, Jardar; Svalestuen, Fredrik; Knotten, Vegard; … - In: International journal of managing projects in business 10 (2017) 2, pp. 330-345
Persistent link: https://www.econbiz.de/10011704695
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Designing Physical Interaction Platforms
Perez Mengual, Maximilian - 2023
Scratch: A Taxonomy to Identify Design Elements of PIPs -- From Scratchboard to Opening: An Action Research Study to Explore … the Design Process of PIPs -- Managing Continuous Innovation: A Multiple-Case Study to Explore the Sustainable Innovation … actors as a fundamental element for the sustainable operation of a platform. Well-established insights from the design of …
Persistent link: https://www.econbiz.de/10014415138
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Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan; Blazquez Cano, Marta - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
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design-ambient-social-trialability
Roggeveen, Anne L.; Grewal, Dhruv; Schweiger, Elisa B. - In: Journal of retailing 96 (2020) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Copywriting : successful writing for design, advertising, and marketing
Shaw, Mark - 2013 - 2nd ed (Online-Ausg.)
: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead … -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole …
Persistent link: https://www.econbiz.de/10012683764
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Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung; Balachander, Subramanian - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank (contributor); Meyer, Frederik (contributor) - 2008
Zur Relevanz des Aufbaus einer Marke Fußballprofi -- Begriffsdefinitionen und theoretische Grundlagen zur Marke Fußballer -- Konzeptualisierung eines Untersuchungsmodells zur Erklärung der Einstellungsbildung zum Fußballspieler -- Empirische Studie zur Überprüfung des Modells zur...
Persistent link: https://www.econbiz.de/10014014564