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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions

Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78

Persistent link: https://www.econbiz.de/10011484680

Appealing to tourists via branded entertainment : from theory to practice

Hudson, Simon; Tung, Vincent - In: Journal of travel and tourism marketing 33 (2016), pp. 123-137

Persistent link: https://www.econbiz.de/10011485043

Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships

Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421

Persistent link: https://www.econbiz.de/10011485778

Modeling brand advertising with heterogeneous consumer response : channel implications

Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015

Persistent link: https://www.econbiz.de/10011488363

When should private label brands endorse ethical attributes?

Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217

Persistent link: https://www.econbiz.de/10011505027

Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and brand characteristics

Seenivasan, Satheesh; Talukdar, Debabrata - In: Journal of retailing 92 (2016) 2, pp. 218-225

Persistent link: https://www.econbiz.de/10011505030

Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

Weindel, Julia Katharina - 2016

Persistent link: https://www.econbiz.de/10011505956

Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region

Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210

Persistent link: https://www.econbiz.de/10011507323

Handbook of research on strategic retailing of private label products in a recovering economy

Gómez-Suárez, Mónica (ed.); … - 2016

"As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when...

Persistent link: https://www.econbiz.de/10011513146

A cross validation of consumer-based brand equity models : driving customer equity in retail brands

Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747

Persistent link: https://www.econbiz.de/10011515251

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