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~subject:"Influencer"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Using influencer marketing as a digital business strategy
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The role of brands in an era of over-information
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Influencer-
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aus Perspektive des Wettbewerbsrechts (UWG) : die Voraussetzungen der wettbewerbsrechtlichen Konformität für Influencer
Risch-Kerst, Mandy
;
Schneider, André
- In:
Events und Messen im digitalen Zeitalter : aktueller …
,
(pp. 111-128)
.
2020
Persistent link: https://www.econbiz.de/10012300421
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2
Symbolic consumption in the online world : the construction of social identity and fashion influencers
Gordillo-Rodgriguez, Maria-Teresa
;
Sanz-Marcos, Paloma
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 130-146)
.
2020
Persistent link: https://www.econbiz.de/10012234771
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3
Trust in influencer
marketing
: factors influencing followers' perceptions in the Baltic countries
Randers, Maria
;
Correia, Ricardo Fontes
;
Venciute, Dominyka
- In:
The role of brands in an era of over-information
,
(pp. 1-20)
.
2023
Persistent link: https://www.econbiz.de/10014365820
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4
Study on a mediation model of new brands entering competitive markets through to the experience sharing, skill teaching, and value perception
Liu, Xinyu
;
Liu, Minghui
- In:
The role of brands in an era of over-information
,
(pp. 146-170)
.
2023
Persistent link: https://www.econbiz.de/10014365841
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5
Exploring the impact of influencer
marketing
on ethical discussions : a business model innovation for fashion and beauty startups
Thiebaut, Renata
;
Sethy, Anum Qaisar
- In:
Fostering global entrepreneurship through business …
,
(pp. 59-100)
.
2024
Persistent link: https://www.econbiz.de/10014470470
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Virtual influencers : the irruption of Artificial Intelligence in digital influencers
Sierra Martin, Mario
;
Díaz Casquero, Alvaro
;
Sánchez …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 112-128)
.
2024
Persistent link: https://www.econbiz.de/10014462332
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The intrinsic property of a representation in the phygital transformation : a (meta) influence as a force with magnitude and direction in the metaverse
Mengalli, Neli Maria
;
Carvalho, Antonio Aparecido
- In:
Using influencer marketing as a digital business strategy
,
(pp. 147-162)
.
2024
Persistent link: https://www.econbiz.de/10014462510
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Virtual influencers : a bibliometric analysis
Barbosa, Belem
- In:
Using influencer marketing as a digital business strategy
,
(pp. 163-188)
.
2024
Persistent link: https://www.econbiz.de/10014462511
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Einfluss von Social-Media-InfluencerInnen auf Kaufentscheidungen ihrer Publika
Hanisch, Megan
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 177-200)
.
2023
Persistent link: https://www.econbiz.de/10014435271
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