Abecassis‐Moedas, Céline - In: International Journal of Operations & Production Management 26 (2006) 4, pp. 412-428
Purpose – New product design is an established field in the literature. It is either analysed inside the firm; or when … retailers in relation to the new product design process. Seeks to conduct research in the clothing industry; that has the … specificity of being a buyer‐driven commodity chain where fashion makes design a key dimension for the success of a product …