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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
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The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R. - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.; Verlegh, Peeter; Smit, Edith G. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova; Breitsohl, Jan Christian; … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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Attitude and loyalty to two brands of beer of the same producer
Sudzina, František - In: Scientific Annals of Economics and Business 64 (2017), pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
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Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Journal of retailing and consumer services 34 (2017), pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
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Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina; Steinmann, Sascha; Chrysochou, Polymeros - In: Advances in National Brand and Private Label Marketing …, (pp. 31-38). 2022
Persistent link: https://www.econbiz.de/10013281203