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~subject:"Markenimage"
~subject:"Werbung"
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Markenimage
Werbung
Consumer behaviour
27,941
Konsumentenverhalten
27,860
Brand management
4,621
Markenführung
4,621
Relationship marketing
4,460
Beziehungsmarketing
4,459
Brand image
3,668
Customer satisfaction
2,874
Kundenzufriedenheit
2,872
Brand
2,846
Social Web
2,778
Social web
2,778
Markenartikel
2,760
Online-Marketing
2,594
Internet marketing
2,583
Online retailing
2,577
Online-Handel
2,577
Dienstleistungsqualität
2,279
Service quality
2,279
Einzelhandel
1,940
Retail trade
1,932
Theory
1,845
Theorie
1,841
Youth
1,764
Werbewirkung
1,755
Advertising effects
1,752
Emotion
1,703
Jugendliche
1,651
Viral marketing
1,597
Virales Marketing
1,597
Electronic Commerce
1,553
E-commerce
1,530
Advertising
1,488
Experiment
1,418
Confidence
1,198
Vertrauen
1,195
Preismanagement
1,113
Pricing strategy
1,113
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1,644
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Article
4,773
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164
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4,666
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4,666
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105
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105
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47
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47
Hochschulschrift
27
Arbeitspapier
18
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18
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16
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16
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14
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11
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10
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6
Sammelwerk
6
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3
Fallstudie
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English
4,868
German
71
Italian
1
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Septianto, Felix
22
Guzman, Francisco
19
Japutra, Arnold
19
Loureiro, Sandra Maria Correia
19
Han, Heesup
16
Dens, Nathalie
15
Diamantopoulos, Adamantios
15
Pelsmacker, Patrick de
15
Phau, Ian
15
Bang, Nguyen
14
Hudders, Liselot
14
Sarkar, Abhigyan
14
Torres, Ivonne M.
14
Zúñiga, Miguel Ángel
14
Eisend, Martin
13
Ekinci, Yuksel
13
Melewar, T. C.
13
Sarkar, Juhi Gahlot
13
Yoon, Sukki
13
Khan, Imran
12
Ko, Eunju
12
Paul, Justin
12
Rahman, Zillur
12
Taylor, Charles Raymond
12
Park, Jungkun
11
Sreejesh, S.
11
Thaichon, Park
11
Wu, Linwan
11
Dwivedi, Yogesh Kumar
10
Fazli-Salehi, Reza
10
Foroudi, Pantea
10
Ilicic, Jasmina
10
Jang, Soocheong
10
Liu, Chih-Hsing
10
Ahn, Jiseon
9
Dodoo, Naa Amponsah
9
Hollebeek, Linda D.
9
Johnson, Lester W.
9
King, Ceridwyn
9
Madadi, Rozbeh
9
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Springer Fachmedien Wiesbaden
14
NetLibrary, Inc
5
IGI Global
3
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Technische Universität Braunschweig
2
American Marketing Association
1
Edward Elgar Publishing
1
Goethe-Universität Frankfurt am Main
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
Taylor and Francis.
1
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Published in...
All
Journal of business research : JBR
376
Journal of retailing and consumer services
229
The journal of product & brand management
170
The journal of brand management : an international journal
156
International journal of advertising : the review of marketing communications
133
Journal of marketing communications
122
Asia Pacific journal of marketing and logistics
80
Journal of promotion management : innovations in planning and applied research
80
International journal of advertising : the quarterly review of marketing communications
71
Psychology & marketing
68
Journal of international consumer marketing
65
Journal of advertising research
62
International journal of hospitality management
55
International journal of internet marketing and advertising : IJIMA
51
Journal of strategic marketing
51
Journal of advertising
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing intelligence & planning
48
Journal of Islamic marketing
46
Journal of promotion management : JPM
46
Marketing letters : a journal of research in marketing
46
European journal of marketing : EJM
44
SpringerLink / Bücher
44
International marketing review
43
International journal of consumer studies
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of global marketing
40
Journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Young consumers : insight and ideas for responsible marketers
33
Journal of fashion marketing and management
32
Journal of travel and tourism marketing
31
The journal of consumer marketing
30
Global business review
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of market research
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of the Academy of Marketing Science
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
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ECONIS (ZBW)
4,937
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1
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of
4,937
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
4
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
5
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
6
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
7
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
8
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
9
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
10
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
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