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Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
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How augmented reality can enhance fashion retail : a UX design perspective
Xue, Liangchao; Parker, Christopher J.; Hart, Cathryn A. - In: International journal of retail and distribution management 51 (2023) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan; Blazquez Cano, Marta - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
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design-ambient-social-trialability
Roggeveen, Anne L.; Grewal, Dhruv; Schweiger, Elisa B. - In: Journal of retailing 96 (2020) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
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Designing Physical Interaction Platforms
Perez Mengual, Maximilian - 2023
Scratch: A Taxonomy to Identify Design Elements of PIPs -- From Scratchboard to Opening: An Action Research Study to Explore … the Design Process of PIPs -- Managing Continuous Innovation: A Multiple-Case Study to Explore the Sustainable Innovation … actors as a fundamental element for the sustainable operation of a platform. Well-established insights from the design of …
Persistent link: https://www.econbiz.de/10014415138
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Integrating design and retail in the clothing value chain
Abecassis‐Moedas, Céline - In: International Journal of Operations & Production Management 26 (2006) 4, pp. 412-428
Purpose – New product design is an established field in the literature. It is either analysed inside the firm; or when … retailers in relation to the new product design process. Seeks to conduct research in the clothing industry; that has the … specificity of being a buyer‐driven commodity chain where fashion makes design a key dimension for the success of a product …
Persistent link: https://www.econbiz.de/10014789837
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Rationalization and Restructuring in the Financial Services Sector
Greenland, Steven J. - In: International Journal of Retail & Distribution Management 22 (1994) 6, pp. 21-28
Despite developments in non‐branch financial service provision, such as telephone and home banking, the high‐street outlet will continue to be the main distribution channel. Branch network management is a highly sophisticated task which has been further complicated since the late 1980s by...
Persistent link: https://www.econbiz.de/10014803780
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Copywriting : successful writing for design, advertising, and marketing
Shaw, Mark - 2013 - 2nd ed (Online-Ausg.)
: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead … -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole …
Persistent link: https://www.econbiz.de/10012683764
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank (contributor); Meyer, Frederik (contributor) - 2008
Zur Relevanz des Aufbaus einer Marke Fußballprofi -- Begriffsdefinitionen und theoretische Grundlagen zur Marke Fußballer -- Konzeptualisierung eines Untersuchungsmodells zur Erklärung der Einstellungsbildung zum Fußballspieler -- Empirische Studie zur Überprüfung des Modells zur...
Persistent link: https://www.econbiz.de/10014014564