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Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …
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This paper uses a novel empirical approach to assess if the development of online platforms affects the productivity of service firms. We build a proxy measure of platform use across four industries (hotels, restaurants, taxis and retail trade) and ten OECD countries using internet search data...
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We present a model where social media platforms offer plans that intermix entertaining content with digital advertising … advertising instead of subscription both for naïfs (because they are targeted by intense digital advertising, which makes them …
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times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …
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