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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Emotional, sensory, and social dimensions of consumer buying behavior
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Handbook of research on customer engagement
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Sustainability in fashion : a cradle to upcycle approach
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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Sustainable Luxury : An International Perspective
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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The Oxford handbook of the economics of food consumption and policy
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Analytical modeling research in fashion business
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Developing successful global strategies for marketing luxury brands
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Leveraging consumer behavior and psychology in the digital economy
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Digital influence on consumer habits : marketing challenges and opportunities
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Handbook of research on the platform economy and the evolution of e-commerce
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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Understanding collaborative consumption
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Building consumer-brand relationship in luxury brand management
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Critical perspectives on diversity, equity, and inclusion in marketing
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Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
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ECONIS (ZBW)
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1
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
2
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
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3
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
4
Detoxifying luxury and
fashion
industry : case of market driving brands
Coste-Manière, Ivan
;
Guezguez, Hamdi
;
Ramchandani, Mukta
; …
- In:
Detox fashion : case studies
,
(pp. 29-43)
.
2017
Persistent link: https://www.econbiz.de/10012035173
Saved in:
5
Integrating sustainable strategies in
fashion
design by Detox 2020 plan : case studies from different brands
Grover, Tarun
- In:
Detox fashion : case studies
,
(pp. 45-84)
.
2017
Persistent link: https://www.econbiz.de/10012035186
Saved in:
6
When
fashion
meets art : the artification of luxury
fashion
brands
Massi, Marta
;
Turrini, Alex
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 1-32)
.
2020
Persistent link: https://www.econbiz.de/10012240661
Saved in:
7
Brand
experiences, retail scenarios, and
brand
images in the
fashion
industry
Valta, Manuela
;
Vianelli, Donata
-
2020
Persistent link: https://www.econbiz.de/10012059253
Saved in:
8
Fashion
accessory
brand
development via upcycling of throwaway clothes : the case of Chapputz
Ozturkcan, Selcen
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 563-574)
.
2022
Persistent link: https://www.econbiz.de/10013463845
Saved in:
9
Brand
attachment and agile marketing : responses to the (post-)pandemic context in the sports
fashion
context
Reis, Raissa
;
Catarino, André
;
Sousa, Bruno
;
Malheiro, …
- In:
Promoting organizational performance through 5G and …
,
(pp. 42-54)
.
2023
Persistent link: https://www.econbiz.de/10013474288
Saved in:
10
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
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