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Modernes Marketing für das Bankgeschäft : Mit Kreativität und kleinem Budget zu mehr Verkaufserfolg
Schwarzbauer, Florian (contributor) - 2009
Unter den Schlagworten Web 2.0, Social Communities, Affiliate Marketing oder Podcasting entstanden in den letzten … Jahren neue Instrumente für ein kreatives Marketing. Sie sollen dazu beitragen, die nachlassende Werbewirkung traditioneller … Marketing, Buzz Marketing, Ambush Marketing oder Guerilla Marketing. …
Persistent link: https://www.econbiz.de/10014014919
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International journal of bank marketing
Bingley : Emerald; [Erscheinungsort nicht ermittelbar] …; … - 1.1983 -
Persistent link: https://www.econbiz.de/10001547836
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Corporate image advertising in the banking industry
Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
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A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a...
Kumar, Satyendra; Almoula, Trupti Samir - In: International journal of financial services management … 10 (2020) 3, pp. 239-267
Persistent link: https://www.econbiz.de/10012510366
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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021
Persistent link: https://www.econbiz.de/10012585702
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The failure of Silicon Valley Bank and the panic of 2023
Metrick, Andrew - In: The journal of economic perspectives : a journal of the … 38 (2024) 1, pp. 133-152
Persistent link: https://www.econbiz.de/10014479914
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Marketing bank services to youth in China
Chan, Kara; Tsang, Lennon; Chen, Jie - In: Young consumers : insight and ideas for responsible … 18 (2017) 3, pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
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Customer relationship management practices and customer loyalty in commercial banks : an empirical study
Darli, Linie; Vasanthagopal, R. - In: Mudra : journal of finance and accounting 4 (2017) 2, pp. 62-71
Persistent link: https://www.econbiz.de/10011874744
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Key strategic prescription for Indian financial services sector : a study with special reference to ICICI Bank
Mittal, Anurag - In: Manthan : journal of commerce and management 4 (2017) 1, pp. 82-93
Persistent link: https://www.econbiz.de/10011863128
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Anforderungen an Zielgruppenmodelle im Finanzmarkt
Jasny, Ralf; Huber, Frank - In: Die Bank (2002) 5, pp. 308-312
Persistent link: https://www.econbiz.de/10001663612