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Showing
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1
Market demand of smart but uninformed consumers rotates counterclockwise with better information : surprising welfare effects
Graça, Tarcisio Barroso da
;
Masson, Robert T.
- In:
Applied economics letters
23
(
2016
)
1/3
,
pp. 11-14
Persistent link: https://www.econbiz.de/10011414186
Saved in:
2
A joint dynamic pricing and
advertising
model of perishable products
Feng, Lin
;
Zhang, Jianxiong
;
Tang, Wansheng
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
8
,
pp. 1341-1351
Persistent link: https://www.econbiz.de/10011417203
Saved in:
3
Joint pricing and
advertising
strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
4
Ad revenue optimization in live broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
Saved in:
5
Scheduling TV advertisements via genetic algorithm
Czerniachowska, Kateryna
- In:
European journal of industrial engineering : EJIE
13
(
2019
)
1
,
pp. 81-116
Persistent link: https://www.econbiz.de/10012049437
Saved in:
6
Influence of advertisement on customers based on AIDA model
Ullal, Mithun S.
;
Hawaldar, Iqbal Thonse
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
4
,
pp. 285-298
Persistent link: https://www.econbiz.de/10011998468
Saved in:
7
Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
Saved in:
8
An analytical framework for retailer price and
advertising
decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
9
Two-sided price discrimination by media platforms
Lin, Song
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10012212448
Saved in:
10
Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha
;
Mehra, Amit
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10012504964
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