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Hello marketing, what can artificial intelligence help you with?

Wirth, Norbert - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 435-438

Persistent link: https://www.econbiz.de/10011962729

Mind-reading a friend : a better way to ask the polling question?

Aitchison, John - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 190-197

Persistent link: https://www.econbiz.de/10011887275

Rethinking the market research curriculum

Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32

Persistent link: https://www.econbiz.de/10012171922

Insight generation with marketing research online communities (MROCs)

Baldus, Brian J. - In: Journal of internet commerce 14 (2015) 4, pp. 476-491

Persistent link: https://www.econbiz.de/10011432519

A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples

Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148

Persistent link: https://www.econbiz.de/10011507956

Millennials as luxury wine buyers in the United States?

Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205

Persistent link: https://www.econbiz.de/10011563733

Marketing research : text and cases

Wrenn, Bruce - 2002

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...