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ECONIS (ZBW)
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1
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
2
Entry deterrence of capacitated
competition
using price and non-price strategies
Wang, Huaqing
;
Gurnani, Haresh
;
Erkoc, Murat
- In:
Production and operations management : an international …
25
(
2016
)
4
,
pp. 719-735
Persistent link: https://www.econbiz.de/10011484056
Saved in:
3
Drug detailing and doctors' prescription decisions : the role of information content in the caf of competitive entry
Kappe, Eelco
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 915-933
Persistent link: https://www.econbiz.de/10011617439
Saved in:
4
Quality
competition
between national and store brands
Chakraborty, Tulika
;
Chauhan, Satyaveer S.
;
Huang, Xiao
- In:
International journal of production research
60
(
2022
)
9
,
pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
Saved in:
5
What will be the areas of
competition
between NB and PL in the Metaverse?
Sansone, Marcello
;
Colamatteo, Annarita
;
Pagnanelli, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 114-121)
.
2024
Persistent link: https://www.econbiz.de/10015077074
Saved in:
6
The effects of
competition
on management practices in New Zealand : a study of manufacturing firms
Agarwal, Renu
;
Brown, Paul J.
;
Bajada, Christopher
; …
- In:
International journal of production research
58
(
2020
)
20
,
pp. 6217-6234
Persistent link: https://www.econbiz.de/10012315393
Saved in:
7
Identifying with the
brand
placed in music videos makes me like the
brand
Krishen, Anjala S.
;
Sirgy, M. Joseph
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10011529728
Saved in:
8
The impact of electronic entrepreneur-related word of mouth on
brand
evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
9
Modelling the effects of
brand
placements in movies : an investigative study of event type and placement type
Chavadi, Chandan Andanesh
;
Menon, Sindhu R.
;
Sirothiya, …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10012161361
Saved in:
10
The influence of trustworthiness on
brand
love for news media brands : a cross-cultural examination of the
Netherlands
and Brazil
Oliveira, Samara Sampaio de
;
Kovacs Grigg, Michelle Helena
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10013327942
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