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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
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Marketing analysis of the pharmaceutical manufacturing industry
Walton, James; Mason, Andrew; Mason, Kevin - In: Journal of international business and economics : JIBE 16 (2016) 4, pp. 81-86
Persistent link: https://www.econbiz.de/10011602521
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Competitive dynamics in pharmaceutical markets : a case study in the chronic cardiac disease market
Kunc, Martin; Kazakov, R. - In: System dynamics : soft and hard operational research, (pp. 447-470). 2018
Persistent link: https://www.econbiz.de/10011784937
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - In: Journal of health economics 73 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
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Global Pharmaceuticals : Ethics, Markets, Practices
Kleinman, Arthur (ed.); Lakoff, Andrew (ed.);  … - 2006
Frontmatter -- CONTENTS -- Acknowledgments -- The Pharmaceutical Nexus -- Globalizing Human Subjects Research -- The New Medical Oikumene -- Educating for Global Mental Health: The Adoption of SSRIs in Japan -- High Contact: Gifts and Surveillance in Argentina -- Addiction Markets: The Case of...
Persistent link: https://www.econbiz.de/10014488467
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Opening the OTC drug market : the effect of deregulation on retail pharmacy's performance
Jo, Wooyong; Nam, Hyoryung; Choi, Jeonghye - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 847-866
Persistent link: https://www.econbiz.de/10013399635
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Pharmaceutical market (Edition 2022)
OECD - 2022
Persistent link: https://www.econbiz.de/10014324270
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Pharmaceutical market (Edition 2018)
OECD - 2018
Persistent link: https://www.econbiz.de/10013523933