Narrow search
Showing 1 - 10 of 11,285
Cover Image
Marketization in ASEAN
Ng, Chee Yuen (contributor); Wagner, Norbert (contributor) - 1991
How can public enterprises be made more efficient? Where should the line between public and private production be drawn? What can countries do to minimize the losses sustained by public enterprises? What is the current perception of the role of the state in production in Southeast Asia, and...
Persistent link: https://www.econbiz.de/10014488761
Cover Image
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Cover Image
Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Cover Image
Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a … Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital … in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage …
Persistent link: https://www.econbiz.de/10014333805
Cover Image
A review of two decades of research on language in international and multicultural marketing (1997-2020)
Park, Yung-Hwal; Lehnert, Kevin - In: International journal of business environment : IJBE 13 (2022) 2, pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
Cover Image
3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti - In: The evolution of business in the cyber age : digital …, (pp. 91-110). 2020
Persistent link: https://www.econbiz.de/10012230043
Cover Image
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Cover Image
Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
Cover Image
Inside-out marketing : how to create an internal marketing strategy
Dunmore, Michael - 2002
A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of … strategy; and integrating internal and external marketing …
Persistent link: https://www.econbiz.de/10011479655
Cover Image
The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100