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Insight generation with marketing research online communities (MROCs)

Baldus, Brian J. - In: Journal of internet commerce 14 (2015) 4, pp. 476-491

Persistent link: https://www.econbiz.de/10011432519

A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples

Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148

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Millennials as luxury wine buyers in the United States?

Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205

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Marketing research : text and cases

Wrenn, Bruce - 2002

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...

Persistent link: https://www.econbiz.de/10011479544

Russ Belk, autobiographical reflections

Belk, Russell W. - In: Journal of historical research in marketing 9 (2017) 2, pp. 191-202

Persistent link: https://www.econbiz.de/10011724476

Observations from 12 years of an annual market research technology survey

Macer, Tim; Wilson, Sheila - In: International journal of market research : JMRS ; the … 59 (2017) 2, pp. 173-198

Persistent link: https://www.econbiz.de/10011703383

Assessing the response format effects on the scaling of marketing stimuli

Peng, Ling; Finn, Adam - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 595-620

Persistent link: https://www.econbiz.de/10011607224

Analyzing the browsing basket : a latent interests-based segmentation tool

Schröder, Nadine; Falke, Andreas; Hruschka, Harald; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 181-197

Persistent link: https://www.econbiz.de/10012060967

Market orientation research : a qualitative synthesis and future research agenda

Gupta, Vishal K.; Atav, Gizem; Dutta, Dev K. - In: Review of managerial science 13 (2019) 4, pp. 649-670

Persistent link: https://www.econbiz.de/10012099435

Design study of medical device

Taşkın, Burcu; Akın, Oya; Barham, Husam; Başoğlu, Nuri - In: R&D management in the knowledge era : challenges of …, (pp. 397-417). 2019

Persistent link: https://www.econbiz.de/10012101544

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