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Loureiro, Sandra Maria Correia
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1
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Society for Consumer Psychology.
1
Springer International Publishing
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1
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Journal of business research : JBR
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SpringerLink / Bücher
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Journal of vocational behavior
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105
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Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
85
Psychology & marketing
79
Journal of travel and tourism marketing
74
Journal of business ethics : JOBE
72
Journal of career development
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Journal of international consumer marketing
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
58
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism management perspectives : TMP
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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International journal of advertising : the review of marketing communications
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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Journal of business and psychology
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International journal of contemporary hospitality management
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Working paper / National Bureau of Economic Research, Inc.
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Journal of Islamic marketing
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Journal of economic behavior & organization : JEBO
47
European journal of marketing : EJM
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International journal of consumer studies
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European journal of marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Academy of Management journal : AMJ
41
Journal of business venturing
41
Marketing letters : a journal of research in marketing
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Journal of the Academy of Marketing Science
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Journal of hospitality marketing & management
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ECONIS (ZBW)
9,006
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1
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1
Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Bishnoi, Vinod Kumar
;
Kumar, Ajay
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10011539920
Saved in:
2
Images, affective evaluation and personality traits in tourist behaviour : an exploratory study with Italian postcards
Servidio, Rocco
- In:
Tourism management perspectives : TMP
16
(
2015
),
pp. 237-246
Persistent link: https://www.econbiz.de/10011415054
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
5
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
6
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
7
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
8
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
9
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
10
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
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