Similar Search Results

Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory

Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10011616082

Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States

Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387

Persistent link: https://www.econbiz.de/10011581255

Implicit and explicit preferences for brand name sounds

Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 241-259

Persistent link: https://www.econbiz.de/10011876282

A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity

Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432

Persistent link: https://www.econbiz.de/10011880783

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries

Koinig, Isabell - 2016 - 1st ed. 2016

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...