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1
How publicity and
advertising
spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than
advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
2
Advertising
budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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3
Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future
advertising
-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
4
Direct effect of
advertising
spending on firm value : moderating role of financial analyst coverage
Du, Ding
;
Osmonbekov, Talai
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 196-212
Persistent link: https://www.econbiz.de/10012288660
Saved in:
5
Advertising
spending, mood and level of product information on quality perception
Koetz, Clara
;
Santos, Cristiane Pizzutti dos
;
Cliquet, …
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
3
,
pp. 314-325
Persistent link: https://www.econbiz.de/10011699992
Saved in:
6
Advertising
spending, firm performance, and the moderating impact of CSR
Assaf, A. Georges
;
Josiassen, Alexander
;
Ahn, Jin Sun
; …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
7
,
pp. 1484-1495
Persistent link: https://www.econbiz.de/10011772672
Saved in:
7
Peer effects in corporate advertisement
expenditure
: evidence from China
Su, Zhifang
;
Wang, Luhang
;
Liao, Jing
;
Cui, Xin
- In:
Research in international business and finance
64
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014259000
Saved in:
8
Predictable recoveries
Cai, Xiaoming
;
Den Haan, Wouter J.
;
Pinder, Jonathan P.
-
2015
Persistent link: https://www.econbiz.de/10011391936
Saved in:
9
Predictable recoveries
Cai, Xiaoming
;
Den Haan, Wouter J.
;
Pinder, Jonathan P.
- In:
Economica
83
(
2016
)
330
,
pp. 307-337
Persistent link: https://www.econbiz.de/10011478402
Saved in:
10
A spatial econometric multivariate model of Okun's law
Elhorst, J. Paul
;
Emili, Silvia
- In:
Regional science & urban economics
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013264764
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