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Marketing als Managementprozes...
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Marketing
40
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German
164
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46
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Bruhn, Manfred
184
Hadwich, Karsten
51
Meffert, Heribert
23
Boenigk, Silke
21
Esch, Franz-Rudolf
12
Langner, Tobias
11
Stauss, Bernd
10
Kirchgeorg, Manfred
6
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5
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4
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4
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38
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26
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17
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10
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7
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5
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International review on public and non-profit marketing
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3
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3
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2
Journal of Consumer Marketing
2
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2
Marketing : ZFP ; journal of research and management
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
2
Meffert Marketing Edition
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
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2
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Commodity Marketing : Strategies, Concepts, and Cases
1
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European Management Journal
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Gestaltung des Wandels im Dienstleistungsmanagement : Band 1: Innovationsperspektive – Digitalisierungsperspektive – Nachhaltigkeitsperspektive
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1
International Journal of Business Performance Management
1
International Journal of Pharmaceutical and Healthcare Marketing
1
Journal of Business Research
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Journal of Philanthropy and Marketing
1
Journal of Service Theory and Practice
1
Journal of customer behaviour
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Journal of public policy & marketing
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ECONIS (ZBW)
187
Other ZBW resources
12
RePEc
5
OLC EcoSci
4
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1
Does organizational reputation influence the willingness to donate blood?
Mews, Marius
;
Boenigk, Silke
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009728487
Saved in:
2
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
3
A public sector marketing model to measure the social and environmental values of public strategies : an empirical study on a green public service
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 85-104
Persistent link: https://www.econbiz.de/10011514648
Saved in:
4
Altruistic values, satisfaction and loyalty among first-time blood donors
Boenigk, Silke
;
Leipnitz, Sigrun
;
Scherhag, Christian
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
4
,
pp. 356-370
Persistent link: https://www.econbiz.de/10009671014
Saved in:
5
Donor upgrading strategies : deepening nonprofit organizations relationships with donors
Scherhag, Christian
;
Boenigk, Silke
;
Soliman, Meikel
- In:
Perspektiven des Dienstleistungsmanagements : aus Sicht …
,
(pp. 593-613)
.
2020
Persistent link: https://www.econbiz.de/10012224652
Saved in:
6
Acquiring potential blood donors in large cities : a preference-based donor segmentation study
Boenigk, Silke
;
Leipnitz, Sigrun
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 364-393
Persistent link: https://www.econbiz.de/10011627734
Saved in:
7
The nonprofit starvation cycle : empirical evidence from a German context
Schubert, Peter
;
Boenigk, Silke
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
3
,
pp. 467-491
Persistent link: https://www.econbiz.de/10012006707
Saved in:
8
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
9
Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
Saved in:
10
Rethinking service systems and public policy : a transformative refugee service experience framework
Boenigk, Silke
;
Fisk, Raymond P.
;
Kabadayi, Sertan
; …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10012534359
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