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Meißner, Martin; Musalem, Andrés; Huber, Joel - In: Journal of marketing research : JMR 53 (2016) 1, pp. 1-17

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Wessling, Kathryn Sharpe; Huber, Joel; Netzer, Oded - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 211-230

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Viscusi, W. Kip; Huber, Joel; Bell, Jason; Cecot, Caroline - 2009

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Schwarz, Norbert; Strack, Fritz; Gelman, Andrew; Van … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 187-195

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Viscusi, W. Kip; Huber, Joel; Bell, Jason - In: Journal of benefit-cost analysis : JBCA 11 (2020) 2, pp. 221-243

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Bradlow, Eric T.; Golder, Peter N.; Huber, Joel; Jap, … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 311-314

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