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Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
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Response to stockout in grocery stores : a small city case in a changing competitive environment
Azeem, Muhammad Masood; Baker, Derek; Villano, Renato Andrin - In: Journal of retailing and consumer services 49 (2019), pp. 242-252
Persistent link: https://www.econbiz.de/10012025966
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun; Tseng, Timmy H. - In: Journal of business economics and management 18 (2017) 4, pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
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Consumer-based brand equity of a private-label brand : measuring and examining determinants
Girard, Tulay; Trapp, Paul; Pinar, Musa; Gulsoy, Tanses; … - In: Journal of marketing theory and practice 25 (2017) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10011654467
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The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018
Persistent link: https://www.econbiz.de/10013277505
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What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M. - In: Journal of retailing 100 (2024) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
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Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of services and operations management 34 (2019) 3, pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
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Supplier responses to Wal-Mart's invasion in Mexico
Iacovone, Leonardo; Javorcik, Beata; Keller, Wolfgang; … - 2011
Persistent link: https://www.econbiz.de/10009310952