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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.; Hardy, Eva E.; Waters, Richard D. - In: International review on public and non-profit marketing 10 (2013) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas; Webster, Cynthia M.; Siuki, Helen - In: The journal of brand management : an international journal 28 (2021) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
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Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross; Teheri, Babak; MacIntosh, Robert; … - In: Nonprofit and voluntary sector quarterly 45 (2016) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
Katz, Hagai - In: Journal of nonprofit & public sector marketing 30 (2018) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10011880041
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College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska; Selamet, Juhri - In: Journal of nonprofit & public sector marketing 32 (2020) 2, pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
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Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke; Becker, Annika - In: Nonprofit management & leadership 27 (2016) 2, pp. 181-198
Persistent link: https://www.econbiz.de/10011637040