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Understanding brand loyalty of the store brand's customer base

Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692

Persistent link: https://www.econbiz.de/10011416896

Handbook of research on strategic retailing of private label products in a recovering economy

Gómez-Suárez, Mónica (ed.); … - 2016

"As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when...

Persistent link: https://www.econbiz.de/10011513146

COVID crisis and the impact on smart tourism, sustainable development and local communities

Rodrigues, Paula Cristina Lopes; Gómez-Suárez, Mónica; … - 2022

Persistent link: https://www.econbiz.de/10012888396

The thrill of a smart purchase : does country matter?

Quinones, Myriam; Gómez-Suárez, Mónica; Yagüe … - In: International journal of consumer studies 46 (2022) 1, pp. 295-308

Persistent link: https://www.econbiz.de/10012808033

Store brand evaluative process in an international context

Gómez-Suárez, Mónica; Quinones, Myriam; Yagüe … - In: International journal of retail & distribution management 44 (2016) 7, pp. 754-771

Persistent link: https://www.econbiz.de/10011595594

How individual value structures shape smart shopping experience and brand choices : an international perspective

Gómez-Suárez, Mónica; Quiñones, Myriam; Yagüe … - In: European journal of international management : EJIM 13 (2019) 4, pp. 515-532

Persistent link: https://www.econbiz.de/10012065239

Conceptualization and measurement of smart shopping

Quinones, Myriam; Gómez-Suárez, Mónica; Yagüe … - In: Predicting trends and building strategies for consumer …, (pp. 211-225). 2019

Persistent link: https://www.econbiz.de/10012023239

Enhancing social media engagement by the hospitality industry : the power of customer experience dimensions

Gómez-Suárez, Mónica; Veloso, Mónica - In: Journal of vacation marketing 30 (2024) 2, pp. 311-326

Persistent link: https://www.econbiz.de/10014631946

Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

Persistent link: https://www.econbiz.de/10013338086

Customer experience in the hotel industry : a systematic literature review and research agenda

Veloso, Mónica; Gómez-Suárez, Mónica - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 3006-3028

Persistent link: https://www.econbiz.de/10014314899