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What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context
Calvo-Porral, Cristina; Martinez-Fernández, … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146
Persistent link: https://www.econbiz.de/10011520887
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How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica; Quiñones, Myriam; Yagüe … - In: European journal of international management : EJIM 13 (2019) 4, pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
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Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
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Cost analysis of calcium in store brand versus national brand grocery products
Kay, Lisa M.; Wu, Qiang; Wall-Bassett, Elizabeth; Yen, … - In: Journal of food products marketing 24 (2018) 1, pp. 80-95
Persistent link: https://www.econbiz.de/10011880232
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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Quality competition between national and store brands
Chakraborty, Tulika; Chauhan, Satyaveer S.; Huang, Xiao - In: International journal of production research 60 (2022) 9, pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
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Measuring national brands' equity over store brands
Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
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Store brand strength
Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
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Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692
Persistent link: https://www.econbiz.de/10011416896