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The market oriented university : transforming higher education

Davis, John - 2016

1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...

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Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix

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How to connect with your best student prospects : saying the right things, to the right students, in the right media

Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453

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Brand personality in higher education : anthropomorphized university marketing communications

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Positioning public university's brand through marketing communications : practical recommendations and implications

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Scoping and aligning CRM strategy in higher education institutions : practical steps

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Unique challenges of segmentation and differentiation for higher education

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Community orientation : an overlooked pillar of market-oriented higher education institutions

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Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies

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Understanding students' responses to university-led charity campaigns : a study of a Haitian earthquake relief campaign

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