Introduction.- Transnationalisation in a Global Era -- Transnationality of organisations -- Transnational marketing and … transnational marketing strategy -- Transnationals: Transnational Consumers and Transnational Mobile Consumers -- Mobility and the …Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast …

marketing.’ -Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, USA ‘Fridrik …, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives … development of branding in the energy industry, and sheds light on future marketing strategies …